Basic graphic elements

Original emblems

The basic forms of the emblems for Uniarts Helsinki and the three academies are available as original files with standard layouts and sizes. The original files are available in two folders: Screen for digital and office applications and Print for print applications.

Uniarts Helsinki logo in its basic form (logotype + X)

Image shows the Uniarts Helsinki logotype in its basic form

Academy logotypes (logotype with the X academy signature)

Image shows the academies' logotypes

X Academy (The “X Academy” signature separated)

The “X Academy” signature can never be used without the Uniarts Helsinki logo.

Image shows the X sign and the academy names

X sign

Image shows the x-sign

Digital and office applications

The original files for the web and for MS Office (Word and PowerPoint) are available in the Screen folder. Formats: AI, PNG, PDF.

Printed applications

The original files for printed applications are available in the Print folder. Formats: AI, PDF, psd.

The resolution of the PNG and PSD files does not allow scaling up. The PDF files can, however, be scaled without reducing the visual quality.

Language versions of the logotypes

Uniarts Helsinki’s and the three academies’ logotypes are available in three languages: Finnish, Swedish, and English.

Image shows the 12 language versions of the logotypes

Language versions of the academies’ signature

Minimum sizes of the logotypes

The minimum width of the Uniarts Helsinki logotypes is 15 mm.

The minimum width of the academies’ logotypes is 30 mm.

The minimum width of the “X Academy” signature (when separated from an academy logo) is 20 mm.

Emblem colours

Colours are an essential part of Uniarts Helsinki’s and the academies’ visual identity.

The following alternatives are available:

Logo in black on white and on other colours.
Logo in white on black and on other colours.
Logo in colour on other colours – please note the principles mentioned in the event marketing guidelines

The logo can also be used coloured on white.

Visual image colours

Uniarts Helsinki’s visual identity is colourful. All colours, not only those that are pre-defined, can be used. No specific colours are designated for any academy.

For print publications, a set of CMYK, RGB, and Pantone effect colours are available.

Depending on the method, print publications use either CMYK or Pantone colours. The CMYK four-colour model is used for print publications. The CMYK model consists of four basic colours: cyan (= C), magenta (= M), yellow (=Y), and black (=K). The CMYK model works by partially or entirely masking colours on a lighter, usually white, background.

In the Pantone system, each colour is mixed separately before printing.

Image shows different coloured squares with their correspondent technical codes.

Intense colours

Intense Pantone colours can also be used for print publications. Note that the colours you see on the screen will not look the same when printed.

Image shows different coloured squares with their correspondent technical codes.

Colours for digital use

Digital applications (the Web or MS Office software) use RGB colours.

RGB is a system for screens and the internet. In RGB, red, green, and blue are added together in various ways to reproduce a broad array of colours.

Image shows different coloured squares with their correspondent technical codes.


Three font families are used in Uniarts Helsinki’s visual identity; Titling Gothic, Benton Modern and Monosten. Subcontractors can purchase necessary licenses from the internet. Links to font distributors’ and designers’ websites: Type Network (Titling Gothic, Benton Modern), Colophon Foundry (Monosten).

Arial Black and Times New Roman fonts are used in office applications such as Powerpoint and Word.