Logo applications
The use and placement of the logo in the visual identity of Uniarts Helsinki and its academies.
How to use the logo: Uniarts Helsinki
Logotype and the X sign
For Uniarts Helsinki’s visual identity, the university logotype and the X sign can be used flexibly.
![](https://brand.uniarts.fi/uploads/sites/25/2022/11/a2fba1b9-taiy-soveltaminen-1.png)
Please note that the logotype and the X sign must always be visible on the main surface of the application.
How to use the logo: positioning and cropping
The logo can be positioned freely as necessary for the application in question, but only the logotype can be positioned at different angles. The X sign must always be horizontal. In other words, the X sign must never be tilted.
![Image shows the uniarts helsinki logo in horisontal and vertical positions.](https://brand.uniarts.fi/uploads/sites/25/2022/10/1e3d76ba-ilmeen-soveltaminen_1.png)
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/2fe89005-ilmeen-soveltaminen_2.png)
How to use the emblem: positioning and use of the X sign
The X sign can be separated from the logotype and placed freely on the application.
Alternatives for positioning and using the X sign
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/d77af805-ilmeen-soveltaminen_3.png)
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/b05ef646-ilmeen-soveltaminen_4.png)
Examples of defective use
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/b05ef646-ilmeen-soveltaminen_5.png)
How to use the emblem: positioning and size
Positioning
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/8777b8e3-ilmeen-soveltaminen_6.png)
Size
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/f87090db-ilmeen-soveltaminen_7.png)
Examples of defective use
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/32f6e020-ilmeen-soveltaminen_8.png)
How to use the emblem: examples of defective use
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/77c43820-artboard-43.png)
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/d75f2c70-artboard-44.png)
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/de7cf9b3-artboard-44-copy.png)
Merger message
If space allows, the merger message should be included in all applications of the Uniarts Helsinki visual image.
The merger message must be written like this: Uniarts Helsinki = Academy of Fine Arts + Sibelius Academy + Theatre Academy
![](https://brand.uniarts.fi/uploads/sites/25/2022/11/8fb35e03-taiy-soveltaminen-2.png)
Visual identity applications: the academies
How to use the emblem: logotypes and the X sign
In the academies’ visual images, the academy emblems are used in their basic form or, if the space allows, the academy logotype and the X Academy signature can be separated to highlight Uniarts Helsinki.
Some examples
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/5e62911a-tunnuksen_kaytto.png)
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/89f791e8-tunnuksen_kaytto_1.png)
Please note that the academy logotype and the “X Academy” signature must always be present in the application’s main surface.
How to use the emblem: positioning and cropping
The logotype can be positioned freely as necessary for the application in question. When the logotype is positioned in different angles, the X Academy must be separated. When the logotype is tilted, the X Academy signature must be horizontal. In other words, the X Academy signature must never be tilted.
Some examples:
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/c2ea83a5-akatemiat_tunnuksen_kaytto.png)
The logotype wording is upwards and separate and the X Academy signature is vertical. The logotype can be cropped.
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/ac99d73c-artboard-4.png)
How to use the emblem: positioning of the X academy signature
Positioning of the X Academy signature
The X Academy signature can be positioned in the application flexibly so that it follows the positioning of the logotype.
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/7c08b88f-artboard-5.png)
![](https://brand.uniarts.fi/uploads/sites/25/2022/10/bdf619db-artboard-6.png)
The X Academy signature should never be used without an academy logotype.
How to use the emblem: the size and proportions of of the X academy signature
The X Academy signature must be clearly visible and visually in balance with the academy logotype.
![](https://www.uniarts.fi/uploads/sites/25/2022/11/4af43189-x-akatemia-minimikoko.png)
How to use the emblem: examples of defective use
![](https://brand.uniarts.fi/uploads/sites/25/2022/11/e88bc146-akatemiatunnus-virhe-1-.png)
![](https://brand.uniarts.fi/uploads/sites/25/2022/11/64cad0d3-akatemiatunnus-virhe-2.png)
![](https://brand.uniarts.fi/uploads/sites/25/2022/11/39d09e91-akatemiatunnus-virhe-3.png)