This is Uniarts Helsinki

This brand guide brings together guidance on how to use the visual identity of the University of the Arts Helsinki, its brand attributes, strategic key messages as well as vision and mission.

This is a public statement of the image we seek to portray with our brand. It also tells the story of the university and outlines the vision of the future. It justifies our public activity as well as our tone of voice and visual image.

Story of Uniarts Helsinki

Uniarts Helsinki is an open meeting place for the arts – an ambitious university community for bold reformers and experts in tradition. We cultivate a unique environment that helps artists grow and strengthens the power of art as a driver of change.

Our brand promise

Positioning

  • Where the arts meet: we operate in the fields of music, fine arts, theatre and dance.
  • Highest education in the arts: we offer a unique environment for our students to grow into artists. 
  • A community of experts: we have a pedagogically skilled, artistically high-level and international teaching staff. 
  • Multidisciplinary research organisation: our research is internationally esteemed.
  • An appealing partner, educator, and employer: we have active networks both globally and regionally.
  • A responsible and thriving community: we share ethical values and policies and do not tolerate discrimination in any form.

Our personality

    • Brave
    • Uniarts Helsinki makes way for renewal and bold initiatives.
    • Experimental
    • Uniarts Helsinki activates, experiments and reacts. We constantly evolve and adapt to the changing times.
    • Human
    • Uniarts Helsinki is an open and broad-minded community of the best students, teachers and researchers from various fields and backgrounds.
    • Responsible
    • Uniarts Helsinki encourages artists to reflect on the responsibility and significance connected to their choices.
    • Ambitious
    • We aim for the highest possible quality. We draw inspiration from traditions but also reinterpret them.
    • Critical
    • Our students discover their personal strengths, renew the arts sector with a bold attitude and bring change to the world.

Vision

Art creates the future.

Mission

Uniarts Helsinki is an open meeting place for the arts – an ambitious university community for bold reformers and experts in tradition. We cultivate a unique environment that helps artists grow and strengthens the power of art as a driver of change.

Values

Skill

Our idea of skill is based on a comprehensive view of what it means to be human: we are skilful, knowledgeable and emotionally aware. We aim to achieve the highest possible quality and expertise. We draw inspiration from our traditions but also reinterpret them.

Courage

We cultivate an environment based on trust where we encourage each other to be sensitive and responsible and to experiment fearlessly. We evaluate our operations critically and reform ourselves with a bold attitude.

Openness

We make decisions in a transparent and responsible way. We value diversity and consider it a resource. We seek an active dialogue with the world that surrounds us.

Visual identity and tone of voice

Uniarts Helsinki’s brand values and attributes are embodied by our visual identity. Keywords are bold, experimental and flexible. A broad range of colors and fonts, along with a flexible system for using the logos, give designers strong tools and plenty of creative freedom.

See our visual guidelines

Uniarts Helsinki’s text style guide includes spelling and style instructions for website content production.

See our text style guide