Logo applications

The use and placement of the logo in the visual identity of Uniarts Helsinki and its academies.

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How to use the logo: Uniarts Helsinki

Logotype and the X sign

For Uniarts Helsinki’s visual identity, the university logotype and the X sign can be used flexibly.

In the image on the left: the Uniarts Helsinki logotype as a signature. In the image on the right: A big X sign and a logotype.
Image shows a large sized uniarts helsinki logo and a small x sign
A big logotype and a smaller X sign.

Please note that the logotype and the X sign must always be visible on the main surface of the application.

How to use the logo: positioning and cropping

The logo can be positioned freely as necessary for the application in question, but only the logotype can be positioned at different angles. The X sign must always be horizontal. In other words, the X sign must never be tilted.

Image shows the uniarts helsinki logo in horisontal and vertical positions.
A horizontal and a vertical logotype with wording upwards or downwards.
In the image on the left; an example of how the logotype can be cropped. In the image on the right; An example of defective use: a tilted X sign.

How to use the emblem: positioning and use of the X sign

The X sign can be separated from the logotype and placed freely on the application.

Alternatives for positioning and using the X sign

In the image on the left, the X sign has been centred, enlarged and separated from the logotype. In the image on the right, the X sign has been separated from the logotype and used as a signature.
In the image on the left, the X sign has been cut out, separated from the logotype, and enlarged. In the image on right, several small X signs and a logotype.

Examples of defective use

In the image on the left, only a small X sign as a signature. In the image on the right, the logotype without the X sign.

How to use the emblem: positioning and size

Positioning

The logotype can be used vertically or horizontally. 

Size

The logotype can be multiplied and used in different sizes.

Examples of defective use

In the image on the right, the X sign is tilted. In the image on the right, the X sign must not be cropped.

How to use the emblem: examples of defective use

In the image from left to right: a big black X, a small X without the logotype, a tilted X sign.
In the image from left to right: gradient colour in the logotype, the logotype has been outlined, the logotype without the X sign.
The dimensions of the logotype have been changed, the dimensions of the X sign have been changed.

Merger message

If space allows, the merger message should be included in all applications of the Uniarts Helsinki visual image.

The merger message must be written like this: Uniarts Helsinki = Academy of Fine Arts + Sibelius Academy + Theatre Academy

Visual identity applications: the academies

How to use the emblem: logotypes and the X sign

In the academies’ visual images, the academy emblems are used in their basic form or, if the space allows, the academy logotype and the X Academy signature can be separated to highlight Uniarts Helsinki.

Some examples

The image shows the academy logotype in its basic form as a signature (including the “X Academy” signature). A big X sign and an academy logotype (including the “X Academy” signature).
Image shows a big logotype and an X Academy signature separated.

Please note that the academy logotype and the “X Academy” signature must always be present in the application’s main surface.

How to use the emblem: positioning and cropping

The logotype can be positioned freely as necessary for the application in question. When the logotype is positioned in different angles, the X Academy must be separated. When the logotype is tilted, the X Academy signature must be horizontal. In other words, the X Academy signature must never be tilted.

Some examples:

The logotype is horizontal and separate. The X Academy signature is horizontal.
The logotype wording is upwards and separate and the X Academy signature is vertical. The logotype can be cropped.
Multiple logotypes. Do not tilt the X Academy signature.

How to use the emblem: positioning of the X academy signature

Positioning of the X Academy signature

The X Academy signature can be positioned in the application flexibly so that it follows the positioning of the logotype.

In the image on the left, a horizontal signature close to the edge of the application. In the image on the right, a centred signature.
In the image on the left, the X academy signature upwards. The the X academy signature downwards.

The X Academy signature should never be used without an academy logotype.

How to use the emblem: the size and proportions of of the X academy signature

The X Academy signature must be clearly visible and visually in balance with the academy logotype.

In small applications, the minimum size of the X Academy signature is 20 mm.

How to use the emblem: examples of defective use

An X without the logotype. A tilted X sign. The dimensions of the X sign have been changed.
The logotype has been outlined. Gradient colour in the logotype. The dimensions of the logotype have been changed.
An outdated emblem.